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Independent Financial Advisers have been struggling to find ways of selling Self-Invested Personal Pensions to a generation of people who aren't expecting to retire.

We mapped a customer journey from targeted broadcast media, onto the web, supported by emails and downloadable information, through to IFA selection, follow-up and secondary sell.

All our work on SIPPS is underpinned by a strong creative theme - tangram puzzle shapes to dramatise how the added flexibility of the SIPP could help people shape their own future.

Equally important was the support material for the IFAs, including a range of launch events up and down the country to introduce the sales opportunity.