How do you grow the market for self-invested Personal Pensions when fewer and fewer people are thinking about retirement?

Meteorite helped leading SIPP provider Standard Life map a customer journey for a new generation of SIPP customers – from targeted broadcast, onto the web, supported by emails and downloadable information, right through to IFA selection, follow-up and secondary sell.

All our work on SIPPs was underpinned by a strong creative theme – tangram shapes to dramatise how the added flexibility of the SIPP could help people shape their own future.

A theme that extended through internal and external comms. Applications have increased by 20% year on year.