Key to business Growth for the Royal Mail is encouraging take-up of its services among business users. That's Meteorite's brief. This mailing pack, designed to introduce the Royal Mail's Service Advisers to Agency Production Managers, dramatised some of the more outlandish demands that are placed on Agency production departments.

The result – 30% of those who received the pack were moved to make an appointment. To quote one recipient: "it's rare working in production that you get a mail pack that actually impresses you, let alone one that makes you laugh".