Growing the Peabody brand means we've helped them communicate that they have as much of a place in creating opportunity in the 21st century as they have as a social housing pioneer in the 19th.

Our branding strategy positioned them as the inspirational catalyst for change.

We created the line "making London a city of opportunity for all" alongside an identity that conveys a sense of pride, confidence and trust – one that resonates strongly with stakeholders, opinions formers, Government, Peabody workers and residents.