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Research isn't always an obvious choice for graduates. Our brief was to make it appealing and give Ipsos MORI a brand they could be proud of.
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The resulting re-branding and comms campaign succeeded in banishing any negative and outdated preconceptions graduates might have about this career option.
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Using a visual wit that subverts usually staid graphs and pie charts, the campaign shows a more human, less scientific side to research.
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As a result, Ipsos MORI have been inundated with applications. Events, on and offline direct communications, web, PR and social networking tools have accounted for a 24% increase in enquiries.
