Market Research isn't always an obvious career choice for graduates. But attracting high quality candidates for recruitment is the key to future Growth for Ipsos MORI. For Meteorite, this was as much a function of the brand as the message.

The resulting re-branding and comms campaign succeeded in banishing any negative and outdated preconceptions graduates might have about this career option.

Using a visual wit that subverts the usually staid graphs and pie charts, the chart shows a more human, less scientific side to research.

As a result, Ipsos MORI have been inundated with applications. Events, on and offline direct communications, web, PR and social networking tools have accounted for a 24% increase in enquiries.