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Retained as Expedia's full service agency, our brief has been to offer customers compelling reasons to book with the leading online travel company. In a cluttered market and in the face of the credit crisis, our campaigns have met with considerable success.
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Our direct response advertising campaigns have ranged from direct promotional work - our free international SIM card promotion resulted in a 10:1 ROI-to brand response advertising - this 'turn any budget into a break' advertising campaign accounted for 14% of incremental bookings.
