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Over the last four years, we have made the Construction industry, and ConstructionSkills, an attractive career choice for school-leavers and graduates – addressing the fundamental problem that neither young people nor their parents are aware of the breadth of available opportunities.

Each year we create evolving integrated campaigns that combine outdoor with guerrilla leafleting, directing people to a Bebo network where they can talk to real-life ambassadors. Visits to the website have risen year on year by 15%.