Their aim is clear – to put an end to breast cancer and the fear of breast cancer forever, through research, campaigning and education.

Growing awareness and driving people to the Breakthrough site was our primary task in Breast Cancer Awareness month. And we cut through the pink fog with quite literally a hard-hitting campaign.

The work consisted of nationwide outdoor, press, digital, PR activity and Breakthrough app showing how the supporter could help the charity beat breast cancer – whether through product purchases, fundraising events or via donation.