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Retained to launch new handsets to consumers, our advertising, pos and online work for the BlackBerry Pink smartphone saw a year-on-year sales lift of 30%.
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Our digital work on the brand has also involved identifying and targeting a segment of smartphone users called 'data heroes'.
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An online challenge 'The Art of Smart', takes the viewer on a journey involving some fast interactive decision-making.
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Shot in Paris, Frankfurt and London, the challenge film highlights the key benefits of the handset as well as giving players an incentive to own one. Supported by trade, PR and retail packages, sales are 20% ahead of target.