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As the lead digital agency for Argos, we drive sales online through eCRM and acquisition, augmenting the data based email activity with tactical recruitment. With the 'Giant Jar' competition, we supported the launch of the new Argos catalogue featuring over 18,000 items.
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People were asked to guess how many items had been placed in a 12 foot high jar in order to win its contents. Using highly engaging video and 3-D interactive elements, this multi award-winning campaign drew 100,000 entries and resulted in £1.8m incremental sales in just 3 months.
