Growing revenue from new and existing customers is a primary focus for Argos. Which is why they turned to Meteorite as their lead digital agency. We not only helped them to leverage e-CRM to drive sales among their current base, we reached out to new audiences to augment their sales.

With the 'Giant Jar' campaign, we reinforced the launch of the new Argos catalogue featuring over 18,000 items.

People were asked to guess how many items had been placed in a 12 foot high jar in order to win its contents. Using highly engaging video and 3-D interactive elements, this multi-award winning campaign drew more than 100,000 entries, resulting in £1.8 million incremental sales in just 3 months.