Debbie Smith, Managing Director and founding partner

Debbie Smith, Managing Director and founding partner

Debbie 'lives and breathes' her Client's businesses. Her commitment is only matched with her ambition to see their brands and their customer bases grow. Having started her marketing career at Boots she moved into the agency world and in double-quick-time became MD of WPP's integrated agency PCG, where she launched the original Sainsbury's Reward scheme and Thresher's Wine Club – as well as running IBM across Europe.

Debbie is actively involved with all Meteorite's accounts and includes amongst her key achievements the agency's contribution to the growth of Homebase and Costa's businesses, notably through the development of the Homebase Spend & Save strategy and the introduction of the Costa Coffee Club. She is also particularly proud of the CRM work Meteorite has done for charities including World Vision, RNIB, Breakthrough Breast Cancer and 'hot of the press', Scope.