Meteorite - Update Feb 2008

Brace yourselves; the traditional rules of courtship are about to be broken. February 29th presents itself only once every four years, but on this rare day it has been deemed socially acceptable for women to propose to men. Oh pleeaaase I hear you cry! Surely modern day women don't take notice of this ancient moral code? Well, this female focused edition hopefully will go some way to providing better insight into the female mind so finally we can all work out what it really is that women want…

The Market

Know your market

Research shows that women are now the primary decision makers for consumer goods in 85% of households influencing at least 80% of all household spending. Combined with the fact that their earning power is growing exponentially and it is easy to see that this audience should be ignored at your peril! Read>

Winners and losers
The stats are in and there is no denying it - when it comes to purchasing it is women who hold the power. We take a look at which brands are most effective with their womanly ways and which just use a whole host of well-worn clichés. Read>

Guru insights

The one thing pretty much all women can agree on is their love for chocolate. Therefore it only seems right that this month's guru is Mr Gü Puds himself, James Averdieck, who shares his tips on how to capture the heart of the women's market Read>

Agency News

We're so excited to be shortlisted as one of the Sunday Times 100 Small Best Companies to work for! It really is a great achievement and we firmly believe that without all of our fantastic staff and clients we wouldn't have made it. So keep your fingers tightly crossed! No doubt we'll be dashing out this weekend to retrieve our copy.

And we have even more good news. Senior Account Director Kirsti has recently given birth to a beautiful baby boy named Charlie. Congratulations Kirsti - we just can't wait to meet him!

Meanwhile our very own Meteorite family just keeps on growing, say hello to our new arrivals…

Curiosity Cat

a feisty feline with her paw on the pulse…

There really is no place like home and with the help of this very clever website, you can certainly create your purrrfect place. So if your paws are agile and time isn't of the essence why not have a go…

Our good friends at Royal Mail have teamed up with Artomatic to create a new and unique idea in communications called Matter. We think it is sheer brilliance, to learn more and get free Matter click here…

Meteors landing on planet Earth - surely not…